6. Winning the Story Wars – Jonah Sachs
Mythopoeia proponent Jonah Sachs argues that “inadequacy marketing” is just not gonna cut it in our post-broadcast era. He uses archetypal narratives such as The Hero’s Journey to showcase how, from Nike to Apple, the very best marketers are modern-day myth-makers.
7. Storytelling in the Age of Big Data – Julie Steele
Visualization expert Julie Steele takes us on a compelling jaunt across space and time as she connects stories, storytellers, and data in all its guises to show how important narratives are. Just for fun, she includes a little perspective on the history of the earth and our interpretations of time. It should make 2014 fly by rather quickly.
8. What Would You Do with Your Own Google? – Steve Yegge
Steadfast Googler Steve Yegge looks cat pictures dead in the eye then takes himself, and all of us, to task to tackle title-case Important Problems like capital-C Cancer. This call to Big Data arms was infamously billed as him quitting Google onstage, but apparently that was all in our heads. See also Yegge’s masterclass on delivering your presentation despite your slides disappearing down the rabbit hole of technical problems.
9. Women Entrepreneurs: Example, Not Exception – Gayle Tzemach Lemmon
Journalist Gayle Tzemach Lemmon speaks passionately about how supporting female entrepreneurship around the world will unlock a better economic future for all of us. Her overview of the resilience of women starting and running businesses in developing, war-torn and post-conflict areas will inspire you, regardless of which chromosomes you’re packing. It’s humbling to remember that getting your Silicon Valley startup off the ground may be hard, but it’s probably not as hard as launching in Genocide-era Rwanda or post-Communist Russia.
10. Fail Safe – Debbie Millman
In her wistful and insightful commencement address from May 2013 at San Jose State University, big brand designer Debbie Millman sees our New Year’s resolutions and raises us total tabular rasa rebirth. Paraphrasing Robert Frost, she asks us to start with a “lump in our throats and run” with an urgency fuelled by the whispered self-taunts of regret. Unfortunately, there’s no video available of the talk but it’s well worth a listen.
So what awesome talks are you revisiting as you gear up for 2014? Here’s to a brilliant year for marketers and marketing!