Reading time: 6 minutes
1) if you make meaning you will make money – When we are faced with a new project, the first thing we think about is never the briefing, or the proposal we will make. It is how we can create immense value for this project. What we have been finding is that if we create value, in the future, regardless of the monetary proposal, they will want to keep working with us, because people don’t buy what they need, they buy what they want.
2) you are consciously incompetent – You don’t know everything and what you do know is almost nothing. So listen, learn, read, and experiment. That’s the only way you will evolve. Don’t try to win any arguments. What I have learned over time is that no one will ever win an argument. Dale Carnegie’s books helped me to better understand this concept.
3) our opinion is just our assumption – Over the last year we have had the privilege of meeting with lots of people who are either creating their projects or have a business idea they want to develop. What we found, and be prepared that this is a pattern, is that our opinion is clearly our assumption, and that it is of a brutal arrogance those who criticize in a deconstructive way, who say that it will not work and who demotivate the projects or ideas of others just based on their assumptions. This happens a lot with “Experts”, Incubators, and Business Angels. Yes, they know of lots of hugely successful projects that they thought would never work…
4) don’t sell dreams that become nightmares (by Pedro Dias) – I have the privilege of working very closely with Premium Minds, and if there is something I have learned from their CEO and team, it is the importance of expectation management and the sincerity with which we look at what we do and what we promise. This thinking has been crucial in continuing to sleep very well at night…
If you’ve created something, focus on marketing, it’s going to be as or more important than the product.
6) It’s not really awarded until the money comes into the bank account – It has happened, and I think it will happen again. It’s as simple a fact as that.
7) Be crappy, perfect people don’t ship anything – I have no shame in the products we have. They are crappy, yes. They could be much better, yes. With more features, better UX/UI, etc, etc, yes! They will be! Right now the most important thing is that they exist, they have customers, they bill, and we get lots of feedback, which makes us want to be better every day.
8) Only morons start a business on a loan! – Because this sentence sounds intensely arrogant I want to make a disclaimer: The statement is not mine! – It is Mark Cuban‘s. But, and there is always a but, it is certain and known that the bank loan should not be an option to be taken lightly. If it serves as an example, I only created Angry Ventures, when 4 clients asked me for an invoice (After we had done services and licensing), ignoring for some time emails with invoice requests from these clients, in order to financially have everything prepared. You must be thinking, “Yeah, but it’s not so easy to set up a restaurant without a bank loan.” I agree! That’s why I think you should think very carefully about whether it makes sense to start a restaurant. If this is your case, try creating an experiment at your home: invite some friends over for a tasting experience and ask them for a monetary amount at the end. (Do this 5 times. If they pay you, go ahead!).
9) find what you’re not looking for – This mindset always helps me get through less good moments. If I find what I’m not looking for, I grow and learn. If this happens, it’s because that less good moment probably wasn’t that bad. On the contrary…
I’ll stop here. There are many more things I could share, such as the great importance of people and teams, but I’ll leave it for a future post. They were intense, magical, and difficult days… fortunately if it’s very difficult, it’s very good!